What do we launch next?
- Aug 22, 2023
- 1 min read
The process of coming up with new product ideas is probably one of my hardest challenges.
It's a fine line of balancing time around developing new ideas and continuing to produce current products that pay the bills.
Our new 'Sweet Hearts' idea actually came from my daughter. Conversation Hearts were one of her favourite lollies when she was young (she has a sweet tooth, just like her dad). She opened my eyes to a different decade of what was popular back then. She wanted me to create some giant Conversation Hearts for her bedroom wall and so the process began.
Introducing a new product range is always a risk but at the same time, having the same old thing forever is probably more of a business risk.
It's exciting creating new products but I do have a personal rule, and that is, I have to like what I make! - Wrong, I have to LOVE what I make! Making products to purely sell is disingenuous as an artist and that is why new products are carefully considered.
I love our new 'Sweet Hearts' range, and hope that you do too!
This content is very informative and written in an accessible way. The various aspects of the topic are treated with the right depth. I took notes on some of the points that seemed particularly relevant. It is not easy to find information so complete and well presented on this topic.
The challenge of innovating while maintaining existing products is a perplexing dilemma for many in creative industries. One must ask whether the need for profitability undermines true artistic expression. As the author notes, the introduction of new products is inherently risky, yet adhering to the philosophy that one must LOVE what they create offers a richer direction. In this context, Mirax could serve as a model for balancing passion and market demand.
The struggle to innovate while maintaining existing products is evident in many creative industries. While the personal connection to a new product can drive its success, one must consider market trends and consumer preferences. The mention of Lucky Spins highlights the unpredictability of launching new ideas. Balancing passion with market viability is crucial for sustainable growth.
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